If you're already a frequent visitor to edgecomposites.com, you'll
probably see a world of a difference with a new site format that puts
our products exactly where they belong - up front and center! And if
you're a little green as to what we're all about and what makes us
tick, then you might want to make yourself comfortable as we've got a
whole lot to show you!
Over the last few months, we've all had
our noses to the grindstone. Our engineers have been working on new
designs and perfecting existing ones. Our product managers keeping an
ever-open eye on the industry and all the nuances that go with it. Our
marketing guys have made deals with new athletes and welcomed back
those who we've had the pleasure of working with for what seems
decades. Our sales lines have only gotten hotter and we've had some
fanstastic conversations with customers new and old.
Edge is a
pretty cool place to call 'home', and I think this really sank in for
all of us following the last few weeks of racing since the World
Cyclocross Championships and Tour of California. Our riders have been
killing it on the circuit using our equipment to give them that bit of
an edge on the competition (no pun intended) and this translates
beautifully to what we've all been busting our heinies for - to make
great products that
really deliver at pro level.
So
what about us? Well, frankly, we're a pretty humble, down-to-earth lot
with backgrounds and experience in this wonderful industry that have
kept us coming back for way longer than any of us would care to dwell
on; not least because we'd be giving away just how many candles we have
on the cake these days. But, the one thing we
all show up to
work for each day (that you don't always find in this kind of
environment) is the camaraderie and real sense of family within this
company. We work together and play together in every sense of the
phrase, and this is how we're able to keep on moving that bar in a
northerly direction. Simply put, we do what we love and we love what we
do - and we don't stop until we're 100% satisfied.
The plain
fact is - and you can call it a cliché if you like - a commitment to
making the world's finest products is a pretty tall order. It takes a
team of committed people to pull it off and that's some long hours
cranking away at a desk, around a table, out on the road and in the
design room. Add this to the relative serenity of a couple or three
mandatory lunch ride discussions and the result is a pretty tight bunch
of folks working together to achieve a common goal - to put the fun
back into some damned serious composite engineering.
So here it
is. We've given you some idea of where you're going and now you've
arrived at the start of an altogether new journey.
Oh, heads up...before you get started, you might want to go fuel up. In just a few minutes, you might just find you've a whole
new reason to go ride your bike really, really fast...
Labels: new website